The Okayama prefecture in Western Japan is home to a Sixteenth-Century castle dubbed "Crow Castle (1)(1) Okayama Castle is a Japanese castle in the city of Okayama in Okayama Prefecture in Japan The Three Great Gardens of Japan, also known as "the three most famous gardens in Japan" are considered to include Kenroku-en in Kanazawa, Koraku-en in Okayama and Kairaku-en in Mito.
The denim produced here came from a moment of desperation when Maruo, an exporter of school uniforms based in Kojima, slid into bankruptcy. Maruo took a contract with a shop in Tokyo's black market to earn much-needed extra funds, re-cutting discarded vintage American jeans to fit Japanese bodies. It was successful, but there was a dearth of supply, so the shop had the idea that Maruo could make their own jeans. This seemed like a wild move when almost no one in Okayama owned a pair of jeans, but by the 1970s, they had become the best-selling jeans in Japan – outdoing American brands.
The town of Kojima has acted as the country's design, sewing, and washing base for jeans ever since. Today a special jeans-themed bus takes tourists to "Jean Street," (3)(3) Kojima Jeans Street
Our jeans are made in Okayama, where we use an old-fashioned shuttle loom (4)(4) Old-fashioned shuttle loom in the TT workshop